Social Media: Innovative Uses and Practical Experiences

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Recorded November 17, 2016 | On-Demand Webinar

Social media provides companies a huge opportunity to promote products and engage with customers online, but in the highly-regulated healthcare industry, mistakes can quickly lead to enforcement actions from the FDA. This webinar will provide practical experiences, key takeaways from FDA’s guidances, enforcement lessons, and best practices for using social media to connect with consumers and healthcare professionals so companies can set themselves apart as an industry leader.

Dale Cooke, Owner, PhillyCooke Consulting
Nancy M. Parsons, Counsel, Hogan Lovells LLP
Moderated by Jill Charbonneau, Director, RA-Ad/Prom, Product Launch & Labeling, Marathon Pharmaceuticals, LLC

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