Editorial or Ad? FTC’s Native Advertising Guidelines and Challenges for Industry

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Recorded November 29, 2017 | On-Demand Webinar

Native advertising has generated buzz as a means for advertisers to effectively reach consumers and publishers to generate revenue. However, questions remain about whether viewers are aware they are viewing a paid advertisement. This webinar will take a deep-dive into the FTC’s detailed recommendations on how to develop and implement effective, compliant native advertising disclosures, as well as how marketers are adapting to the challenges posed by FTC’s latest guides.

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